Explain the service precisely.
Describe what the service includes, who it is for, what the process involves, and what determines scope. Avoid vague promises and duplicated pages for minor keyword variations.
GEO / AEO · AI search optimization
Be understood.
Be discoverable.
Be ready for AI search.
Give your website a clearer foundation for AI-driven discovery. Start with your GEO/AEO readiness score, then connect the findings to content, structure, and a practical optimization roadmap.
Your first step
See where your
website stands.
The self-service scan at audit.shurebusiness.com gives you a starting point for evaluating your website’s AI-readiness signals. Use the results to identify questions worth investigating and improvements worth prioritizing.
- Enter your website in the audit tool.
- Review the score and findings available for your scan.
- Bring the results to a strategy conversation.
A readiness score is a diagnostic signal—not a promise of AI recommendations.
SHURE / AI VISIBILITY AUDITYOUR STARTING POINT
See the signals.
Find the next opportunity.
A practical view of your site’s GEO / AEO readiness.
Search & page structureFoundation
AI-ready contentClarity
Schema & entity signalsStructure
Questions your content answersCoverage
Understand → Prioritize → ImproveStart your scan ↗
ILLUSTRATIVE AUDIT AREAS • YOUR RESULTS COME FROM YOUR SCAN
Run your scan
Check your AI visibility
right here.
Enter your website below to run the ShureOS audit. Scans can take a minute or two while the site is crawled.
Trouble loading the scan? Open the audit tool in a new tab (opens in a new tab)
Make the terms useful
SEO. GEO. AEO.
Connected, with different jobs.
Your customers do not care about the acronym. They care whether the answer is useful—and whether your business can help.
| Focus | What it helps with | What the work involves |
|---|---|---|
| SEO Search engine optimization | Discovery through traditional search engines. | Crawlability, search intent, on-page content, technical structure, and authority. |
| GEO Generative engine optimization | Clear information for AI-generated discovery and answers. | Entity clarity, credible content, topical coverage, and source information. |
| AEO Answer engine optimization | Content that directly addresses specific questions. | Useful answers, headings, FAQs, appropriate schema, and context. |
From score to strategy
A focused 90-day
path to improvement.
A starting framework, tailored after your audit. The work follows the gaps we find—not a generic publishing schedule.
01 / BASELINE
Understand the signals.
Review the audit, clarify your services and audience, and identify the pages and questions to prioritize.
02 / FOUNDATION
Strengthen the structure.
Address content clarity, technical issues, internal links, entity information, and applicable schema.
03 / CONTENT
Answer the right questions.
Build useful service content and FAQs around the decisions your customers actually need to make.
04 / REVIEW
Track and refine.
Review changes, monitor relevant signals, and plan the next priorities. AI answers vary by query, context, and platform.
What useful optimization looks like
Give the answer
a stronger foundation.
Optimization should make the website more useful to the visitor and clearer about the business it represents.
Answer decision-stage questions.
Explain platform choices, measurement, implementation, dependencies, and limitations. These answers help customers evaluate your business before they contact you.
Make the business identifiable.
Keep the business name, contact information, service descriptions, and supporting links consistent. Structured data should describe the information visitors can actually see.
Readiness and presence are different.
A site-readiness score examines signals and recommendations. Presence testing examines whether a business appears for particular prompts on particular platforms. The two should be labeled separately, and an observed AI answer is a snapshot rather than a permanent ranking.
A useful review begins with context.
- The services and audience you want to be known for.
- Your audit findings and priority pages.
- Questions prospects ask before choosing a provider.
- Verified facts and first-hand information that make your business distinctive.
Google’s AI search guidance emphasizes useful content and existing SEO foundations. There is no special AI schema or universal file that guarantees inclusion. Read Google’s guidance (opens in a new tab)↗.
A little more clarity
Good questions.
Clear answers.
Does a high score guarantee ChatGPT will recommend my business?
No. A readiness score evaluates signals and opportunities. AI-generated answers depend on the platform, query, context, and sources available. Optimization does not guarantee inclusion.
Is the scan the same as a full strategy engagement?
No. The self-service audit is the starting point. Deeper analysis, content development, technical implementation, and ongoing reporting are scoped separately.
Do I need to abandon traditional SEO?
No. Many foundations are shared: useful content, clear structure, accessible pages, credible information, and a site that can be crawled.
Can you implement the recommendations?
Yes. We can connect the strategy to website development, content, schema, and ongoing optimization. Publishing and integrations are agreed around your platform.
What should I do after the scan?
Review the findings, then book a conversation. We can help distinguish quick fixes from larger content and technical priorities.
Make your next move
Don’t guess where you stand.
Run your site through the audit tool, then let’s turn the findings into a practical next step.